Selling to marketing agencies across Italy? This guide shows how to build a complete national list straight from Google Maps — every business name, phone number, website and, where it is published, an email address. Italy concentrates its marketing agencies in cities like Milan, Rome and Naples, so a nationwide list is built city by city rather than from one broad query. Because profiles are written in Italian, search for the Italian term agenzia di marketing rather than the English one — it consistently returns a fuller list. Kavex runs the cities in a single job, deduplicates them on place ID and returns one clean CSV — then enriches each row with a website-extracted email and deliverability scoring.
What you'll find scraping marketing agencies across Italy
Italy's business base is led by Milan in the north and Rome in the centre, with Naples, Turin and Bologna as major regional markets. The north is more industrial and commercial, the south more services-led, so a nationwide list means sweeping cities across both. Profiles are written in Italian.
For marketing agencies specifically, the size of the national list depends on how many cities and sub-categories you search: a single query returns a slice, while a city-by-city sweep can surface thousands of businesses across Italy. Expect a little over half to list a website — the rest you can still reach by phone. The major markets to search are:
- Milan
- Rome
- Naples
- Turin
- Bologna
The best way to scrape Italy nationwide
Open the Google Maps scraper and set the country to Italy. The setting that matters most is the search term: search for the Italian word agenzia di marketing rather than "marketing agency", since businesses across Italy write their profiles in Italian. Google caps each query at roughly 120 results, so Italy is best covered by running its major cities as separate regions in one job — Kavex deduplicates on place ID across them, so no business is ever returned twice.
- Search in Italian — the local term returns far more coverage than the English word.
- Search Milan and Rome in depth, then add Naples, Turin and Bologna.
- Kavex deduplicates on place ID across regions, so overlapping searches never double-count.
- Add Florence, Genoa and Bari to extend past the five largest cities.
Who buys Italy marketing agency lists
A nationwide marketing agency list for Italy is valuable to a specific set of vendors. Typical buyers: white-label SaaS, analytics tools, scraping/enrichment, automation platforms.
What the nationwide marketing agency export looks like
Every job downloads as one CSV with a single marketing agency per row, no matter how many cities it spans. Each row carries the business name, full address, phone number, website, primary category, star rating and review count, with a website-extracted email added wherever one is published. A national export looks like this:
- One deduplicated row per business across every city searched.
- A Milan marketing agency: phone, website and a website-extracted email.
- A Rome listing: phone and website present, no public email — still reachable by phone.
- A smaller-city marketing agency: phone only, ready for a Phone Validator pass before any call.
Enrich and personalise before you reach out
Toggle "Include emails" so the scraper visits each marketing agency website and extracts a contact address, then run those through the Email Verifier to drop anything undeliverable. The Phone Validator sorts the remaining numbers into mobile and landline, and the AI Personalizer turns each row into a short cold email referencing the business and its city — far stronger than a single national mail-merge blast.
Every number on this page comes from that run, not from a price list.
Questions people ask
Should I search in Italian or English?
Search in Italian. Businesses across Italy write their Google Maps profiles in Italian, so the term agenzia di marketing matches far more listings than the English equivalent.
Will one job cover the whole of Italy?
Yes. Add the major cities as separate regions in a single job and Kavex runs them together, returning one CSV. Results are deduplicated on place ID, so a business near a regional boundary is never counted twice.
How long does a nationwide scrape of Italy take?
Most queries return within 60 to 90 seconds and the cities run together, so even a broad national sweep of marketing agencies completes in minutes rather than the weeks a manual city-by-city effort would take.
What contact details come with each marketing agency?
Every row includes phone and website wherever the business publishes them, plus a website-extracted email wherever one is found — typically for a little over half of marketing agencies. The rest you can still reach by phone.