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How to build B2B lead lists for law firms

Industry lead lists·1 min read·Updated 2026-05-13·2 sections
On this page (2)
  1. 01Build the firm list
  2. 02Specialty filtering

Law firms are sticky customers — long contract cycles but high lifetime value. The lead-list challenge: filtering by specialty (corporate vs criminal vs IP vs family) and seniority. Maps + LinkedIn together solve this.

01

Build the firm list

Google Maps: "law firm", "attorney", "[specialty] lawyer" per metro. Returns the firm. To get partner-level decision-makers, layer LinkedIn Company People over each firm.

Rate
2 credits / lead
Google Maps
1 credit
$0.001
credits never expire
Per 1,000
$2.00
2,000 credits
RUN SIZECREDITSCOST
30 leads60$0.06
100 leads200$0.20
500 leads1,000$1.00
1,000 leads2,000$2.00
2 credits a lead · 1 credit = $0.001 · a run that finds fewer pays less
02

Specialty filtering

Use Maps search terms by specialty: "corporate law firm", "criminal defense lawyer", "IP attorney", "family law", "tax attorney". One scrape per specialty keeps the CSV clean.

Written after running it
Last run
plumbers · London · Google Maps
Rows
30
Time
23s
Cost
€0.06
30 rows × 2 credits = 60 credits · 1 credit = $0.001

Every number on this page comes from that run, not from a price list.

Point it at something. See what comes back.Your first 500 Google Maps leads are on the house. No card needed.
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