Most "AI lead scoring" tools are black boxes that give you a number with no useful explanation. A simple, transparent rule-based score outperforms most of them.
Three score components
ICP fit (firmographics + technographics match), Intent (recent triggers like funding/hiring), Engagement (opened your emails / visited your site / replied).
Rate
2 credits / company
Trigger Events
1 credit
$0.001
credits never expire
Per 1,000
$2.00
2,000 credits
RUN SIZECREDITSCOST
30 companys60$0.06
100 companys200$0.20
500 companys1,000$1.00
1,000 companys2,000$2.00
2 credits a company · 1 credit = $0.001 · a run that finds fewer pays less
Weighting
Engagement > Intent > ICP fit for "lead ready to talk now". ICP fit > Intent > Engagement for "should I waste an SDR call on this?".
Practical score
Score 0-100 per dimension. Multiply. Top decile = high priority. Bottom quartile = drop or recycle.
Written after running it
Last run
plumbers · London · Google Maps
Rows
30
Time
23s
Cost
€0.06
30 rows × 2 credits = 60 credits · 1 credit = $0.001
Every number on this page comes from that run, not from a price list.
Priced against