The pitch is tempting: $200 for 10,000 emails. The reality: 60-80% are stale, 30-40% are catch-all, your sender domain gets burned. There are 2 scenarios where it works and 1 better alternative.
When buying a list "works"
When the vendor verifies in the last 30 days AND you upload to a verifier on your end anyway AND the list is opt-in for legitimate-interest use cases. Rare.
Rate
2 credits / lead
Google Maps
1 credit
$0.001
credits never expire
Per 1,000
$2.00
2,000 credits
RUN SIZECREDITSCOST
30 leads60$0.06
100 leads200$0.20
500 leads1,000$1.00
1,000 leads2,000$2.00
2 credits a lead · 1 credit = $0.001 · a run that finds fewer pays less
When it's a disaster
Old scraped data resold N times. Catch-all domains hide bounces until your sender reputation is wrecked. GDPR exposure for personal data without lawful basis.
The better alternative: scrape + verify per-campaign
Scrape fresh for each campaign. Verify before send. ~$10-30 for a 500-lead list with Kavex. Always fresh, always verified, fully under your control.
Written after running it
Last run
plumbers · London · Google Maps
Rows
30
Time
23s
Cost
€0.06
30 rows × 2 credits = 60 credits · 1 credit = $0.001
Every number on this page comes from that run, not from a price list.
Priced against