Two main B2B data categories: firmographic (industry, employee count, revenue, location, founded year) and technographic (tools the company uses). They're complementary. Best ICPs use both.
Firmographic — when it wins
For services that scale with company size (HR tools, accounting software, insurance). Industry-specific products (medical SaaS, legal tools). Geographic services.
Rate
2 credits / company
LinkedIn Companies
1 credit
$0.001
credits never expire
Per 1,000
$2.00
2,000 credits
RUN SIZECREDITSCOST
30 companys60$0.06
100 companys200$0.20
500 companys1,000$1.00
1,000 companys2,000$2.00
2 credits a company · 1 credit = $0.001 · a run that finds fewer pays less
Technographic — when it wins
For replacement-of-X products ("replace HubSpot"). Integrations ("works with Shopify"). Engineering tools (where stack reveals buying patterns).
Combine for sharper ICPs
"E-commerce stores using Shopify with 10-50 employees in DACH region" = firmographic + technographic + geo. Much higher fit than any single dimension.
Written after running it
Last run
plumbers · London · Google Maps
Rows
30
Time
23s
Cost
€0.06
30 rows × 2 credits = 60 credits · 1 credit = $0.001
Every number on this page comes from that run, not from a price list.
Priced against