Use casesUpdated 5/13/2026

How agency founders build new-client outreach lists fast

Agencies (marketing, design, dev, consulting) live or die by their client pipeline. The reliable lead-list pattern in 2026 combines Maps + LinkedIn + tech-stack filtering.

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Pick a vertical (one!)

Agencies that target everyone close no one. Pick one industry (dentists, e-commerce, SaaS). Specialise messaging.

Build the list

Maps for local-business clients OR LinkedIn for B2B. Filter by tech stack if relevant (e.g. "Shopify stores doing $1-10M GMV").

Tier the leads

Use Maps review count + LinkedIn employee count as proxies for budget. Top tier gets manual research; mid tier gets AI personalisation; low tier gets mass mail-merge.