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Account-based marketing (ABM): tools + workflow that doesn't cost $50k

Use cases·1 min read·Updated 2026-05-13·3 sections

Enterprise ABM tools (6sense, Demandbase, Terminus) cost $30-100k/year. For startups + scale-ups, that's a non-starter. Here's a $50/month ABM stack that covers 90% of the value.

01

Define the target account list

Either: (a) hand-pick 100-200 accounts you'd kill for, or (b) Kavex Lookalike from your best 10 customers → expanded to 100.

Rate
5 credits / result
Look-alike
1 credit
$0.001
credits never expire
Per 1,000
$5.00
5,000 credits
RUN SIZECREDITSCOST
30 results150$0.15
100 results500$0.50
500 results2,500$2.50
1,000 results5,000$5.00
5 credits a result · 1 credit = $0.001 · a run that finds fewer pays less
02

Map decision-makers per account

Kavex Company People with 3-5 title patterns per account. Returns the actual buyers.

03

Multi-channel orchestration

Email (Kavex AI Personalizer per lead), LinkedIn (manual InMails or sequence tool), retargeting ads (Facebook Custom Audience from emails).

Written after running it
Last run
plumbers · London · Google Maps
Rows
30
Time
23s
Cost
€0.06
30 rows × 2 credits = 60 credits · 1 credit = $0.001

Every number on this page comes from that run, not from a price list.

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