Use casesUpdated 5/13/2026
Sales territory planning with geographic + firmographic scraping
You're hiring 5 sales reps and need to give each a balanced territory. Naive splits (by alphabet, by state) waste capacity. Density-based splits using actual account counts per region produce 30-50% better quota attainment.
Step 1: map your TAM
For each target metro or region, run Kavex Maps + LinkedIn Companies with your ICP filters. Count accounts per region.
Step 2: weight by ARPU
Not every account is equal. Multiply count by expected ARPU per region (LinkedIn company size as proxy).
Step 3: split to balance
Allocate reps so each gets roughly equal weighted-account count, not equal headcount.
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