How-to guidesUpdated 5/13/2026
How to find the decision-maker at any company via LinkedIn
Selling to "Acme Corp" gets you nowhere. Selling to "Lisa Chen, VP Sales at Acme" who just posted about scaling pain gets you a meeting. Finding that one person fast — without paying $13k/year for Sales Nav — is the challenge.
The 3-step workflow
Requires a Kavex account + LinkedIn cookie configured.
- Step 1: Company People — paste company + title keywords ("VP Sales", "Head of Growth")
- Step 2: review results (name, headline, profile URL)
- Step 3: Email Finder with names + company domain → work emails
Title heuristics that work
Different industries name the same role differently. Use multiple patterns.
- Sales: "VP Sales", "Head of Sales", "Chief Revenue Officer", "CRO"
- Marketing: "CMO", "VP Marketing", "Head of Marketing"
- Engineering: "CTO", "VP Engineering", "Head of Engineering"
- Operations: "COO", "VP Operations", "Head of Ops"
- Product: "CPO", "VP Product", "Head of Product"
Tools mentioned in this guide
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