Facebook Ad Library is one of the most under-utilised competitive-intel resources in marketing. Every active Meta ad — across Facebook, Instagram, Audience Network — is publicly searchable. You see the creative, start date, advertiser, country mix.
What to do with this data
Three use cases driving most demand.
- Creative inspiration — collect 50+ ad variations from a competitor, inspect what hooks they're testing
- Market-entry validation — searching your category in a target country shows whether competitors run ads (= category exists)
- Spend estimation — long-running ads (3+ months) correlate with positive ROAS; short-lived ones (< 1 week) usually failed
Rate
3 credits / ad
FB Ad Library
1 credit
$0.001
credits never expire
Per 1,000
$3.00
3,000 credits
RUN SIZECREDITSCOST
30 ads90$0.09
100 ads300$0.30
500 ads1,500$1.50
1,000 ads3,000$3.00
3 credits a ad · 1 credit = $0.001 · a run that finds fewer pays less
Per-row output
Library ID, advertiser, ad text, start date, platforms (FB/IG/Audience), media URL.
Pricing: 3 credits per ad
$0.003 per ad. 50-ad competitor sweep = $0.15. No API key, no Meta approval — Ad Library is public by design.
Written after running it
Last run
plumbers · London · Google Maps
Rows
30
Time
23s
Cost
€0.06
30 rows × 2 credits = 60 credits · 1 credit = $0.001
Every number on this page comes from that run, not from a price list.
Priced against